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Research papers

Selecting and hiring qualitative researchers

This paper discusses the paradigm when it comes to selecting and hiring qualitative researchers. As with all business, the quality of the work is extremely dependent on the type of people within the organisation. Research agencies have a tendency to...

Catalogue: Qualitative 2005
Author: Rob Does
Company: ITHAKA research
November 25, 2005
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Citation

Does, R. (2005a, November 25). Selecting and hiring qualitative researchers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/selecting-and-hiring-qualitative-researchers


Research papers

Alice through the looking glass

The author of this paper utilizes the Tao Collage decoding system, which applies Taoist conceptual thinking to a semiotic framework, to provide a glimpse of how qualitative researchers viewed the future.

Catalogue: Qualitative 2005
Author: Luigi Toiati
Company: Focus S.r.L.
November 13, 2005
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Citation

Toiati, L. (2005a, November 13). Alice through the looking glass. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/alice-through-the-looking-glass


Research papers

Combining qual and quant online

This paper discusses how an innovative use of the online bulletin board research tool allowed one moderator to conduct 142 individual Internet interviews over a three-day period.The case study documents how a hybrid online methodology provided a...

Catalogue: Qualitative 2005
Authors: David Bradford, Nino DeNicola
Company: Itracks
November 13, 2005
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Citation

Bradford and DeNicola (2005a, November 13). Combining qual and quant online. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/combining-qual-and-quant-online


Research papers

Certification of qualitative researchers

Following an overview of the history and current status of the certification issue, this paper reviews the several sides of the debate: Clarification of terms - what is certification and how is it different from similar processes such as...

Catalogue: Qualitative 2005
Author: Hy Mariampolski
Company: QualiData Research Inc.
November 13, 2005
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Citation

Mariampolski, H. (2005a, November 13). Certification of qualitative researchers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/certification-of-qualitative-researchers


Research papers

Reducing ad serving discrepancies

The purpose of this paper is to confirm, through a qualitative study, that ad serving counting tools at different points in the delivery chain are capable of measurement (and third party certification) to a common standard.

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Author: Andy Flint
June 20, 2005
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Citation

Flint, A. (2005a, June 20). Reducing ad serving discrepancies. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/reducing-ad-serving-discrepancies


Research papers

Data convergence

The key focus of this paper is to outline how different market research disciplines are starting to converge and how the consumer panel is particularly at the heart of this process, reaching this position because of its ability to offer both...

Catalogue: ESOMAR Panel Research Conference 2005
Authors: Andrew Czarnowski, Judith Passingham
Company: KANTAR TNS Malaysia
April 17, 2005
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Citation

Czarnowski and Passingham (2005a, April 17). Data convergence. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/data-convergence


Magazines

Revue Française du Marketing (Mars 2005)

Le marketing est une discipline qui a beaucoup évolué ces 10 dernières années. LaRevue Française du Marketing s'est donné pour rôle d'accompagner ceschangements.Ce numéro de début d'année ouvre une réflexion sur 2...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
March 1, 2005
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Citation

, A. (2005a, March 01). Revue Française du Marketing (Mars 2005). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-mars-2005-


Research papers

Something tells me it's all happening at the zoo

The current competitiveness of the marketplace requires that qualitative research seek and deliver insights into a range of subject matter, including the nature and differences between brands.In pursuit of this, the sector has at its disposal a...

Catalogue: ESOMAR Conference 2005: Innovate!
Author: Neil McPhee
February 27, 2005
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Citation

McPhee, N. (2005a, February 27). Something tells me it's all happening at the zoo. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/something-tells-me-it-s-all-happening-at-the-zoo


Research papers

N=No

This paper observes that the need for qualitative-based understandings of brand relationships is growing around the world as emerging markets grow, develop and fragment.At the same time it raises questions of how the global culture of qualitative...

Catalogue: ESOMAR Conference 2005: Innovate!
Author: James Parsons
Company: Flamingo
February 27, 2005
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Citation

Parsons, J. (2005a, February 27). N=No. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/n-no